Synexc

CRM isn’t new. Most mid- to large-sized companies already have one. What’s new is the intense demand for real value from CRM systems, not just another tool that reports vanity metrics.  Despite the widespread adoption of CRM solutions, project failure and underutilization remain alarmingly high.  According to multiple industry surveys, between 20% and 70% of CRM projects fail to meet expectations , often because they aren’t aligned with real business processes or tailored to the unique dynamics of the industry they’re meant to serve.  Yet, time and time again, organizations that engage an industry-focused approach with the right Salesforce partners come away not just with a functioning system but with a strategic growth engine.  Let’s unpack why this matters and how it changes outcomes when you decide to implement Salesforce CRM with the right expertise. The Hard Truth: Generic Implementations Don’t Drive Real Adoption When businesses start a CRM project, there’s o...